Definition Product schema includes name, image, description, sku, brand, offers, and aggregateRating fields. Under offers, price, priceCurrency, availability, and url are defined.
How it works The JSON-LD Product block is declared on the page. Google can show price, discount, availability, star rating, and shipping in product rich results. Products fed to Google Merchant Center unlock additional Shopping rich result paths. AI engines (Perplexity Shopping, ChatGPT product cards) use Product schema directly in product recommendation flows.
Where you see it in Scope Trends **Schema Sentinel** validates Product schema and detects missing offers fields. The **Competitor Spy** report shows competitor product schema coverage.
Frequently asked questions **Add aggregateRating without reviews?** No. Fake star ratings are schema spam and can trigger manual penalties.
**One schema for product variants?** No. Use ProductGroup with hasVariant to declare variants explicitly.