Measurement and forecasting on every plan. The difference is how much you track.

Rank tracking, AI visibility, technical health and trend tracking are included, and every module is on every paid plan; a few extras and limits vary by plan (see the table below). Jobs such as drafts, investigations and scans draw from your plan’s monthly units. A job that fails or stops halfway uses no units.

We are in closed beta: access opens by invitation. Once your access opens you get a 14-day Starter trial, no card needed; then your account moves to limited free access.

Flex

One site, run by a founder who does it all

$29USD / month
excluding taxes
Tracked keywords
100
AI prompts tracked
30
Monthly units
45
Team · workspaces
1 person · 1
Early access to Flex

Starter

A small team shipping content and campaigns regularly

$54USD / month
excluding taxes
Tracked keywords
200
AI prompts tracked
40
Monthly units
140
Team · workspaces
1 person · 1
Early access to Starter

Growth

A marketing team running several channels together

$89USD / month
excluding taxes
Tracked keywords
350
AI prompts tracked
80
Monthly units
170
Team · workspaces
2 people · 1
Early access to Growth

Professional

A team tracking two brands or two markets separately

$125USD / month
excluding taxes
Tracked keywords
500
AI prompts tracked
120
Monthly units
270
Team · workspaces
3 people · 2
Early access to Professional
Recommended for agencies

Business

An agency reporting to several clients

$249USD / month
excluding taxes
Tracked keywords
1,200
AI prompts tracked
220
Monthly units
575
Team · workspaces
5 people · 3
Early access to Business

Scale

A large keyword universe and many brands

$399USD / month
excluding taxes
Tracked keywords
2,000
AI prompts tracked
300
Monthly units
1,075
Team · workspaces
10 people · 5
Early access to Scale

Prices are monthly, excluding taxes.

Enterprise

Unlimited keywords and prompts, daily rank tracking and a plan built around your team. Pricing is quoted to your needs.

Request a quote

14 days free once your access opens

If you start a paid plan and cancel within the first 14 days, you get a full refund.

No commitment

Monthly. Stop in any month and remove add-ons one by one.

Measurement keeps running when your unit pool runs out

Rank tracking and AI visibility continue; only jobs that need units wait.

Your data is yours

Export your reports as Excel, CSV and PDF. No lock-in.

Our prices are built on measured cost, not estimates. We announce price changes 60 days in advance, and your current period's price is kept.

What do units pay for?

Measurement and forecasting use no units. Units are spent only on jobs you start or schedule. The Professional plan includes 270 units a month; if the pool runs out, buy one-time extra units, about $0.07 each, 250 credits cost $17.50, and they never expire.

  • Agent job (most)1 unit
  • Ad visual3 units
  • Perception Radar scan3 units
  • Scope Echo campaign tracking3 units
  • Competitor campaign discovery6 units
  • Category ownership3 units
  • "Why did it drop?" investigation1 unit
  • YouTube competitor analysis1 unit
  • Client report (10 slides)3 units
  • Backlink scan10 units
  • GEO audit1 monthly audit + 1 unit
  • Each extra page in an audit1 unit
  • Each JavaScript-rendered page2 units
  • AI engine visit test (per engine)3 units

Brand comparisons use 3 units per brand. Each source you add to a Perception Radar scan (Instagram, app reviews, forums, product reviews) adds 3 to 30 units depending on the source. A 30-slide report uses 7 units. For larger agent jobs, the estimated units are shown and your approval is asked before they start. Rank tracking, AI visibility checks, site crawl and trend tracking do not use the pool.

All plans side by side

Feature
Flex
$29
Starter
$54
Growth
$89
Professional
$125
Business
$249
Scale
$399
Measurement core · included in the subscription
Workspaces1 domain1 domain1 domain2 domain3 domain5 domain
Tracked keywords1002003505001,2002,000
Google rank trackingevery 3 daysevery 3 daysevery 3 daysevery 3 daysevery 3 daysevery 3 days
AI prompt tracking1Number of tracked prompts. A prompt is a search sentence asked to AI engines on a schedule (e.g. "where to buy branded promotional pens"); each answer is checked for your brand and for links to your site. Each prompt is asked on every engine you pick every 4 days, and each ask uses 1 check from the monthly balance. Fewer engines means more prompts on the same balance; changes apply from the next month.30 prompts2,925 checks/mo40 prompts3,900 checks/mo80 prompts7,800 checks/mo120 prompts11,700 checks/mo220 prompts21,450 checks/mo300 prompts29,250 checks/mo
GEO audits258123060
Crawl pages2,5006,00010,00020,00060,000100,000
AI messages1002504006001,0001,500
Unit pool · resets monthly
Monthly unit pool2Agent jobs, brand perception scans, Scope Echo, reports and backlink scans spend units from this pool based on what they cost to run. Most agent jobs use 1 unit.45 units140 units170 units270 units575 units1,075 units
Technical limits by plan
Counter-campaign detail–––includedincludedincluded
Detailed PageSpeed audit–––25 pages100 pages100 pages
JavaScript-rendered pages–––100 pages100 pages100 pages
Custom content skills––––includedincluded
Scope AI Search engine–+$7/mo+$12/mo+$17/mo+$25/mo+$37/mo
Team and access
Team members1 person1 person2 people3 people5 people10 people
Custom agent slots–––135
API access–––includedincludedincluded

Prices are shown in USD. 1 Prompt counts are an example: each prompt is asked on 3 engines (AI Overviews + ChatGPT + Gemini) every 4 days; pick fewer engines and the same checks cover more prompts. Scope AI Search is an add-on. Use the tool below to work out your own mix. Rankings are measured every three days; an add-on is available for more frequent measurement. 2 The pool resets on the 1st of each month and unused units do not roll over. If it runs out, buy one-time extra units, and they never expire. Rank tracking, AI visibility checks, site crawl and trend tracking do not use the pool.

You choose the engines and the refresh speed

Your monthly check balance is fixed, and you decide how to spend it. Pick fewer engines or a slower refresh and the same plan covers more prompts. Changes apply from the next month. Google AI Overviews is the most economical engine.

Plan:
Refresh:
Prompts you can track on the Professional plan
120on 3 engines, refreshed every 4 days

11,700 checks per month: each time a prompt is asked on an engine uses 1 check. Adding a more expensive engine lowers the prompt count more. If you need more, add checks without upgrading.

When you need more

Add single items without upgrading your plan. No commitment; remove them in any month.

Plan:

Tracking and data

+100 tracked keywords
$11/mo
0
+500 tracked keywords
$51/mo
0

Scan frequency

Daily tracking (500 keywords)
$51/mo
0

AI visibility checks

+2,500 AI visibility checks · about 25 more tracked prompts on the Balanced set (3 engines, every 4 days)
$10/mo
0
+10,000 AI visibility checks · about 100 more tracked prompts on the Balanced set (3 engines, every 4 days)
$42/mo
0
+25,000 AI visibility checks · about 250 more tracked prompts on the Balanced set (3 engines, every 4 days)
$105/mo
0

Extra units · one-time, never expire

250 extra units · never expire
$17.50 one-time
0
1,000 extra units · never expire
$70 one-time
0

Team and brands

+1 workspace
$28/mo
0
+1 team member
$15/mo
0

Frequently asked questions

The subscription covers measurement: rank tracking every three days, your monthly AI visibility check balance, site crawl and trend tracking. These run on their own and never touch the pool. The monthly unit pool is for work you ask for: agent jobs, GEO audit extras, Perception Radar scans, Scope Echo, "Why did it drop?" investigations, category ownership, YouTube competitor analysis, client reports and backlink scans. Each job uses units based on what it costs to run. Most agent jobs use 1 unit, a Perception Radar scan 3, a backlink scan 10.

Need multiple brands, more keywords or a custom SLA?

Request a custom quote
Pricing - Plans & Units | Scope Trends