AI Visibility Measurement Methodology
We align with IAB's August 2026 'Measuring Visibility in the AI Era' industry standard. Four-P taxonomy, two-tier quality classification, and transparent metric hierarchy.
The Four Ps Framework
Brand visibility in AI platforms isn't just about being present. Where, how, and with what impact matters too. IAB defines four dimensions:
Presence
Does the brand appear?
- · Mention Rate
- · Citation Rate
- · Share of Voice
- · Visibility Momentum
Scope Trends: llm_view · Scope Citation · Algi Radar
Prominence
How prominently featured?
- · Position
- · First-paragraph appearance
- · Citation ordering
Coming soon: in-answer position mapping
Portrayal
How framed, how accurate?
- · Sentiment
- · Framing
- · Hallucination Rate
- · Factual Inaccuracy Rate
Scope Trends: Algi Radar sentiment + Pulse
Persuasion
Does visibility drive action?
- · Recommendation Strength
- · Post-Citation CTR
- · Downstream conversion
Coming soon: click tracking pipeline
Two-Tier Quality Classification
Not all measurements carry equal weight. Data for budget allocation and data for trend spotting have different reliability needs. Following IAB, we tag each metric across two tiers:
Reliable enough for budget allocation and strategic decisions
- Query volume
- Broad, diverse set
- Intent types
- 4/4
- Test frequency
- Weekly+
- Platform coverage
- Most AI traffic
Suitable for trend spotting, not decision-critical
- Query volume
- ≥50
- Intent types
- ≥2
- Test frequency
- Monthly/Quarterly
- Platform coverage
- 1+
Critical: "A single response is not a measurement." AI answers are non-deterministic, so results are reported as ranges (e.g., 22% ±4). Scope Trends computes coverage_confidence + noise_floor for every dimension.
Data Sources · Transparency
Per IAB's shared vocabulary and disclosure principle, our data sources are documented:
SERP + AI Search
Google SERP · Perplexity · ChatGPT web search · Google AI Overviews · Gemini · Bing
Brand Monitoring
X · Reddit · YouTube · Complaint boards · Wikidata
Site Signals
Google Search Console · PageSpeed Insights · Own crawler (Scope Crawl)
AI Evaluators
Claude Sonnet · Gemini · GPT-4o · Perplexity · xAI Grok
Methodology update: 2026-08-13 · First release aligned with IAB standard.