Every feature answers one question: what should I do now?
The forecast shows what is coming, the plan turns it into work, and the diagnosis finds what falls behind. Measurement is the evidence behind these decisions.
Demand forecast
Know when demand is coming, before it comes
Every keyword you track gets a 26-week demand forecast shown as a range. Yearly seasons, recurring events and the shift against last year are shown separately.
- Upcoming events as date cards: when, how much they moved demand in past years, how many days are left
- Shown as a range, not a single number; seasonal movement is separated from real growth
- No forecast with less than 30 weeks of data
Season plan and drafts
One forecast, one plan for every channel
The forecast wave is split into dated jobs for stock, content, Google, AI answers and ads. A landing page outline, ad copy and a content brief are prepared as drafts; nothing goes live until you approve it.
- Jobs land in the weekly list with their deadlines
- Drafts follow your brand rules
- Results can be downloaded as Excel or as a report
Gap diagnosis
If you are falling while demand rises, it finds out why
A drop is tested on four layers separately: the market, perception in AI answers, Google ranking and technical health. Which layer is responsible and the first job to do appear on one screen.
- A lasting change in demand is separated from a short spike
- When the data is not enough, you see “Not enough data” instead of a verdict
- A “Why did it drop?” investigation uses 1 unit
- Market
- No issue
- AI answers
- Not mentioned on 3 engines
- Google ranking
- Fell from 4 to 9
- Technical
- No issue
AI answers
When customers ask AI, does your name come up?
The prompts you choose are asked on ChatGPT, Gemini, Claude, AI Overview and Scope AI Search on a schedule. Being mentioned and being cited as a source are measured separately, and you see which competitor is mentioned for the same question.
- Every plan states how many prompts it tracks
- You choose the engines and a 2, 3 or 4-day refresh
- For questions where you are not mentioned, the page to update first is suggested
| Engine | Mentioned | Cited |
|---|---|---|
| ChatGPT | Yes | Yes |
| Gemini | Yes | No |
| AI Overview | No | No |
| Claude | No | No |
| Scope AI Search | Yes | Yes |
Sample view · refreshed every 4 days by default
Google ranking
Ranking and demand together tell you which keyword to invest in
The keywords you track are measured every 3 days and shown next to your Search Console clicks. Keywords with rising demand where your ranking lags behind stand out as opportunities.
- Pages doing well are marked “Leave as is”
- Daily tracking is available as an add-on
| Keyword | Rank | Demand |
|---|---|---|
| hiking boots | 11 | +41% |
| waterproof boots | 9 | +18% |
| winter boots | 4 | flat |
Site health
Not a thousand issues, the five jobs that touch traffic
The crawl finds broken pages, crawl blockers, duplicate titles and structured data issues, and the list is ranked by impact on traffic. An error on a page with no traffic never gets ahead of a page that sells.
- Findings land in the same weekly job list
Automations and custom agents
Set up a recurring job once, and it runs on time
Pick the day and time for jobs such as a weekly brief, a client report or a gap check. Every run’s history, result and units used are recorded.
- For larger jobs, the estimated units are shown and your approval is asked before they start
- A run that fails or stops halfway uses no units
- Custom agents start on the Professional plan
- Starts
- Every Monday 09:00 · next: 19 October
- Per run
- 2 units (≈ $0.14)
- Monthly estimate
- 8 units (≈ $0.56)
- If it fails
- No units are used