Definition Experience is evaluated on four core dimensions: relevance (ad promise to page content fit), transparency (who you are, what you offer), ease of navigation, and page speed.
How it works Google Ads automatically evaluates landing page quality. Page content, mobile design, load speed (Core Web Vitals), form ease, and trust signals (privacy policy, contact info) are scanned. The result is flagged as below average, average, or above average. A low score raises CPC and lowers rank.
Where you see it in Scope Trends **Ad Command Center** > **Landing Page Experience** shows the score and reason list per landing URL. The **Landing Page Recommendation Agent** outputs fixes based on traffic and performance data.
Frequently asked questions **If LCP is fine, is landing page experience enough?** No. Speed is one component. Relevance, transparency, and ease are also evaluated.
**Separate score for mobile and desktop?** The score breaks by device but uses the same calculation logic. Mobile speed issues appear more often.