Scope Trends forecasts the next 6 months of demand in your market and builds your content and campaign plan around it. If you fall behind while demand rises, it finds out why.
MarchExpected peak. Last year it peaked in April; this year earlier and stronger.
Sample output. Brand, keyword and values are fictional. The dashed line is a forecast and is never mixed with measurements. How is it forecast?
Who it is for
Online stores
Stock, content and campaigns ready before the season.
See which category will rise and when; prepare content, stock decisions and campaigns before the season.
Small businesses
6-month direction and this week’s job in one list.
Without an analyst, get your market’s 6-month direction and this week’s job in one list.
Agencies
A workspace and season plan for every client.
Build a season forecast and campaign draft for each client in its own workspace.
See it first, plan for it, fix it when you drift
The sample store is selling waterproof boots this winter, and a hiking boot wave is coming in spring. Below you can see how the forecast becomes a plan and a campaign, and how this winter’s gap becomes a diagnosis.
1
See
Trend
Lasting demand, or a short spike?
Scope Trends compares each keyword’s year with the year before, separates recurring seasons from real growth, and gives one verdict: Rising, Stable or Declining. When the data is not enough, it says “Not enough data”.
You spend the budget on lasting demand, not on a passing wave.
One verdict per keywordSample output
hiking bootsRising
Measured: above the same period last year. Forecast: peak in March.
Make the stock decision now.
leather bootsStable
Measured: same as last year. Forecast: no change.
Current content is enough.
summer sandalsDeclining
Measured: below the same period last year too. Forecast: weak until April.
Shift the ad budget to winter products.
snow bootsNot enough data
4 more weeks of measurement needed to decide.
2
Plan
Season plan
One forecast, one plan across every channel
When Scope Trends sees demand coming, it builds the plan channel by channel: which content should be live and when, which keywords and AI questions to track, when the campaign should start. Every step lands in your job list with a date.
By the time competitors notice the demand, you are already ready.
Plan: hiking boot seasonSample output
Stock decisionSupplier conversation (the decision is yours)Now
ContentHiking boot buying guide and category pageJanuary
Google8 new keywords added to trackingJanuary
AI answers“Best boots for hiking” question added to trackingJanuary
AdsGoogle and Meta campaign draftLate Feb
Campaign draft
The campaign is ready before demand arrives
Scope Trends drafts the campaign for rising demand: landing page outline, Google search ad headlines, Meta ad copy and a launch schedule. Content briefs and page titles arrive the same way. Everything follows your brand rules and nothing is applied until you approve it.
When the peak arrives, you are publishing the campaign, not writing it.
Hiking boots spring campaignSample output
Awaiting approval
Google ad headline23/30
New Season Hiking Boots
Google ad headline23/30
Waterproof Hiking Boots
Meta ad copy80/125
Get trail-ready this spring. Browse waterproof hiking boots with our size guide.
Suggested launch: late February
Brand rules
No price promises
No exclamation marks
Never say “cheap”
ApproveEdit
Want to see the next 6 months of your own market?
When access opens, the forecast and plan are built from your site’s and market’s real data.
3
Fix
Gap diagnosis
If you drop while demand rises, it finds out why
When results drift from the forecast, Scope Trends checks layer by layer: did market demand change, how do AI answers describe your brand, did your Google ranking fall, is there a technical problem on the site. It writes the cause and the fix into your job list.
Before raising the budget, you know whether the problem is the market or you.
Why did it drop: waterproof bootsSample output
Demand is rising as forecast, but your clicks have been falling for 4 weeks.
Market demandIn line with the forecast, no problem.
Perception in AI answersTwo engines recommend your competitor; only AI Overviews mentions you.
Google rankingThe category page fell from position 3 to 7.
TechnicalNo crawl errors found.
Diagnosis
The problem is not the market, it is on your site. Update the category page first, then refresh the guide that AI answers cite.
Evidence: AI answers
It traces the gap into AI answers too
The “perception in AI answers” line in the diagnosis comes from here: Scope Trends asks the AI engines you choose the questions your customers ask, on a regular schedule, and shows question by question whether ChatGPT, Gemini, Claude and Google AI Overviews mention your brand and your competitors.
You know which questions you are losing and which page to update first.
Mentions by questionSample output
“Best waterproof boots”
ChatGPT
Mentions competitor
Gemini
Mentions competitor
Claude
No brand mentioned
AI Overviews
Mentions you
Scope AI Search
No brand mentioned
“How to choose waterproof boots”
ChatGPT
Mentions you
Gemini
Mentions you
Claude
No brand mentioned
AI Overviews
Mentions you
Scope AI Search
Mentions you
“Best winter boots”
ChatGPT
Mentions competitor
Gemini
Mentions you
Claude
Mentions competitor
AI Overviews
Mentions you
Scope AI Search
Mentions competitor
+2 more questions on a wider screen
You choose the engines and how often they are refreshed.
Weekly job list
All of it, every week, in one ranked list
Preparation from the forecast, fixes from the gap diagnosis and openings from AI answers sit in one list, ranked by impact. It also tells you which pages to leave alone.
On Monday morning you do not have to think about where to start.
Decisions on the list
Prepare
Demand will rise; get content, the stock decision and the campaign ready in time.
Update
A page or piece of content is falling behind; the fix is written next to it.
Watch
Something is moving but it is too early to decide; measuring continues until it is clear.
Leave as is
It is doing well; spend the effort on the first job instead.
This week’s jobsSample Store. Ranked by impactSample output
1
Demand forecast
A stronger peak than last year is expected for “hiking boots” in March.
To do: Talk to your supplier about stock this month.
PrepareImpact: high6-month forecast
2
Gap: waterproof boots
Demand is rising, but your clicks have been falling for 4 weeks.
To do: Update the category page, then refresh the waterproof boot guide.
UpdateImpact: highMeasured 2 days ago
3
AI gap: winter boots
ChatGPT does not mention you for “best winter boots”. It mentions a competitor.
To do: Update the winter boot guide.
UpdateImpact: mediumMeasured 2 days ago
4
Google ranking
“Leather boots” is at position 2 and holding.
To do: Leave this page alone and spend the time on the first job.
Leave as isImpact: lowMeasured 1 day ago
Impact is ranked by the traffic a job can bring, how likely the fix is to work, and the effort it takes. Methodology
How it works
1
Connect your site
Choose your market and the keywords to track, and connect Search Console. Optionally pick the AI engines to measure.
2
Scope Trends measures and forecasts
Demand is measured regularly and forecast 6 months ahead. Google rankings are measured every 3 days and AI answers as often as you choose.
3
Get the plan and drafts
The forecast becomes a plan, and the plan becomes weekly jobs. Campaign and content drafts wait for your approval.
No unmeasured number reaches the screen
If you base a decision on a number, you need to know where that number came from.
Every number shows its measurement date and source.
When the data is not enough, you see “Not enough data” instead of a verdict.
Forecasts always come with a range and a “Forecast” label, never mixed with measurements.
Each keyword’s search history is used to forecast 6 months ahead. With more than two years of data, yearly seasons and recurring calendar events are taken into account. The forecast is shown as a range; if there is not enough data, no forecast is made.
How reliable is the forecast?
Every forecast is shown as a range, not a single number, so you see the uncertainty on screen. Keywords with less than 30 weeks of data get no forecast. Forecasts always carry a “Forecast” label, separate from measurements, and the decision is always yours.
When does access open?
Access is opening in stages. Join the list and we will email you when it is your turn.
Which AI engines are measured?
ChatGPT, Gemini, Claude, Google AI Overviews and Scope AI Search. You choose which ones are measured and whether answers refresh every 2, 3 or 4 days.
How many keywords can I track?
Between 100 and 2,000 depending on the plan, with add-on keyword packs available. Each plan’s limits are on the pricing page.
Is my Search Console data safe?
We access it with read-only permission, so we cannot change anything on your site. We do not sell it or use it for advertising. You can remove the connection from your Google account at any time.
Is there a fee during the beta, and how can I pay?
Pricing and payment options are sent to you before your access opens. Nothing is charged until you choose a plan.
How fresh are the results?
Google rankings are measured every 3 days and AI answers as often as you choose. Every number shows when it was measured, so an old number never looks new.
See what is coming in your market before your competitors do.
Leave your email and be among the first to hear when access opens.
Plans start at $29 a month
Forecasts and measurement are included. Drafts draw from your plan’s monthly allowance. Prices are shown in USD; payment options are shared before access opens.